Fakes, Slop, Dystopia
All great reasons why The Atlantic CEO Nicholas Thompson says GenZ isn't all that enthusiastic anymore about AI. I've seen this spun in a couple places as a "branding problem," but I think folks ought to heed Thompson's warning. What does this
Dead Internet Theory
Whether or not this is true is almost irrelevant. Whether it happens in 90 days or several years, there is a perfect storm that is leading to a frightening realization of the Dead Internet Theory - the notion that the activity behind the Internet we've all come to
Careful...
Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DMA new offering lets Snapchat users interact directly with branded Snaps served in their inbox, turnings ads themselves into AI chatbots.AdweekKendra Barnett Cohort Aware has a certain insular approach to their media consumption
More Gen Z Contradictions
Gen Z adopts AI faster than any other generation, yet its take on AI-generated content is the exact opposite of what you might expect. Seventy-two percent of Gen Zers hold negative or cautious views of AI-generated content. Forty-one percent hold firmly negative views and believe AI Slop is diminishing the
Gen Z's Changing Consumption Habits
YouTube's reach is as high as a medium can go for teens 13-17. (Media people know that anything higher than a 95% reach to a demo is wishful thinking.) More than two-thirds of Gen Z's total social media time comprises YouTube and TikTok. Reddit is small
Interesting Attitudinal Characteristics of "Cohort Aware"
This new emerging cohort of media consumers has some very interesting characteristics. It tends to be younger - Generation Z is pretty heavily present - but it cleaves across all age groups. Though Boomers are much less prevalent, this seems to have much less to do with age and more
Alternative media consumers are breaking away from the pack. How are they different? More importantly, will they break off a larger piece of the media consumption wishbone?